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BRAND IDENTITY & BRAND EXPERIENCE DESIGN

Designing Brand Experiences Worth Remembering

Will House Studio is a strategy-led brand identity and experience design studio creating thoughtful, cohesive brands and environments that help businesses tell their story with clarity and distinction.

DESIGN A LA CARTE

Our à la carte branding menu is made for businesses with a solid brand foundation, but who are ready to elevate their visual identity even further. From custom illustrations and packaging design to thoughtful brand collateral and social templates, these curated add-ons bring extra depth, creativity and consistency to your brand experience.

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ONE BRAND. ONE STORY. MULTIPLE EXPERIENCES

I provide the vision, strategy, and creative direction that ensures the brand story carries consistently from digital to physical spaces.

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FULL-SERVICE DESIGN STUDIO

From strategy to final details, every part of your brand is thoughtfully crafted to tell a cohesive story. Through intentional brand strategy, timeless visual identity design, and thoughtful collateral, each element is created to feel seamless and aligned. The result is a refined brand presence that feels authentic to your story and built to leave a lasting impression.

DESIGN ROOTED IN STORYTELLING

Your brand has a story worth telling, and every design is created to reflect it with intention. Through thoughtful typography, refined visual details, and timeless design, each element is carefully crafted to create a brand that feels distinct, purposeful, and deeply connected to your story. The result is a cohesive brand presence that resonates with the right audience and leaves a lasting impression.

HEART & STRATEGY

At Will House Studio, thoughtful design is rooted in both strategy and story. Your brand is more than how it looks — it’s how it’s remembered. By understanding your vision and the people you’re called to serve, I create timeless brands that feel intentional, create meaningful connection, and position your business with clarity and confidence.

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CREATIVE DIRECTOR, DESIGNER & STRATEGIST

Meet Your Brand Designer

Hi, I’m Kylie Will — the owner, designer, and strategist behind Will House Studio. I’m a small-town Minnesota girl with a Bachelor of Fine Arts in Interior Design, and before building my studio, I worked in commercial interior design with a focus on pediatric and K–12 spaces — designing environments that were both intentional and impactful.

These days, I balance design with motherhood and ministry, and that season has shaped so much of how I approach my work. I believe great design is about more than beautiful visuals — it’s about creating thoughtful, strategic brands that help business owners show up with clarity, confidence, and purpose. Through Will House Studio, I help playful yet sophisticated brands build identities that feel deeply aligned with who they are and where they’re headed.
So glad you are here and I can't wait to work together!

kylie will

Designs for Creatives, Founders, & Dreamers - Playful Sophisticated Design That Tells Your Unique Brand Story Beautifully - Designing For Minnesota & Beyond

Your brand has a story worth telling, and every design is created to reflect it with intention.

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